Eyeglasses: Persol

 Persol is the symbol of an extraordinary Italian story which began in Turin in 1917, when the optician and photographer Giuseppe Ratti invented Protectors, state-of-the-art glasses designed to provide the ultimate in comfort, protection and vision for aviators and sports drivers. His new sunglasses were adopted by air forces around the world and worn by the poets, aviators and champion automobile and motorcycle racers of the day including Gabriele D’Annunzio, Juan Manuel Fangio and Francesco De Pinedo, on his famous flight from Europa to the Americas.

The Persol brand – an acronym of “per il sole”, “for the sun” – immediately forged the identity which it has kept ever since: a vocation for excellence and outstanding quality, supreme craftsmanship and attention to detail, technological innovation and style.

In its 100 years of history Persol has created many bestselling models. With their original, unmistakable design, some have gone on to become outright icons. They appeal to a huge, diverse audience across the globe, staying on-trend with their irresistible appeal throughout the decades.